the hook group

Event producers and their partners have never been under more pressure to deliver and keeping ahead of the game is the ongoing challenge.

The Hook Group takes the pressure off by applying laser like focus to the strategic, brand, sponsorship and activation opportunities for our clients and their partner brands.

Our mission is to challenge the status quo, find the new, the different, the unexpected.

The most compelling hook.

We ask the tough questions and actually listen to the answers. We will drive attendance, shift behaviour, illicit responses and initiate paths to advocacy.